Should I Pay For Backlinks?

Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]

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How To Perform a Backlink Audit

When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]

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4 Signs of a ‘Quality’ Backlink

Backlinks remain one of the most influential factors in determining where and how a website ranks in the search results. But not all backlinks are created equal, which is why it’s important to analyze your sources beforehand. High Google PageRank It may not yield quite as much influence as it once did, but PageRank is […]

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What Is TrustRank? And How Do I Improve It?

Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]

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The Importance of Building Backlinks

chain made of links

Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]

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Safe Backlink Building Ideas

Ask any seasoned webmaster and they’ll agree: backlinks are the single most influential factor in determining where and how a website ranks. If you invest your time and energy into building high-quality, relevant backlinks, you’ll reap the rewards of a higher search ranking. It’s just that simple. But where can you find safe sources of […]

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Dofollow vs Nofollow Links: What’s The Difference?

Backlinks, links from outside sites linking to your site, are typically broken down into one of two different categories: “dofollow” or “nofollow.” While most Internet users are completely oblivious to the type of links they see and click, it’s important for webmasters to take notice. If part of your SEO strategy involves link building (which […]

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Building Links In a Post-Penguin World

Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]

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White-Hat vs Black-Hat Links: What’s The Difference?

Links are typically categorized as either white-hat or black-hat, depending on their context and manner in which they are used. The term “white-hat” refers to links that abide by the search engine’s quality standards, whereas “black-hat” links are links that violate one or more of these standards. Black-Hat So, what are some examples of black-hat […]

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Google Devalues Doorway Pages

doorway

Google is once again shaking things up for webmasters and Internet marketers. In a recent blog post, the Mountain View company confirmed it was devaluing doorway pages to improve the quality of its search results. Whether you currently use doorway pages or not, you should take note of this recent change and the implications it […]

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