I hear reciprocal links are OK. Is this true?

Reciprocal links were once the thing to do at the turn of the century.  Many feel a reciprocal link negates the value.  This does not seem to be the case.  One cannot say all reciprocal links are bad.  For example if the New York Times interviewed me and linked to this site, I most certainly […]

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Are Press Releases Spam?

Google says press releases including anchor text do not help search rank.  While not all press releases are spam, pr web, business news wire, etc will allow you to put what ever links you would like.  As such, this is a spam.  Anchor text and keyword stuffed releases offer no value. Some press releases are […]

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