I often get this question. Are link building queries important. The simple answer is … Yes!!! Link building queries are the most important thing you need to know as a link builder.
As a link builder it is your responsibility to learn every advanced search parameter and know how to combine them together to extract meaningful details from the search engine. Narrow down your search results by adding symbols and words to your search called search operators. Don’t worry about memorizing every operator – you can also use the Advanced Search page to create these searches.
When you search using an operator, don’t add any spaces between the operator and your query. A search for site:nytimes.com will work, but site: nytimes.com will not.
Search for an exact word or phrase "search" |
Use quotes to search for an exact word or set of words on a web page. This is helpful when searching for song lyrics or a line from a book. But only use this if you’re looking for an exact word or phrase, otherwise you’ll exclude many helpful results by mistake."imagine all the people" |
Exclude a word-search |
Add a dash (-) before a word or site to exclude all results that include that word. This is especially useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.jaguar speed -carpandas -site:wikipedia.org |
Search within a site or domainsite: |
Get results only from certain sites or domains. For example, you can find all mentions of “olympics” on the NBC website, or any .gov websites.olympics site:nbc.com olympics site:.gov |
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Search for pages that are similar to a URLrelated: |
Find sites that are similar to a URL you already know. If you search for related sites to the Time.com, you’ll find other news publication sites you may be interested in.related:time.com |
Fill in the blank* |
Add an asterisk within a search as a placeholder for any unknown or wildcard terms. Use with quotation marks to find variations of that exact phrase or to remember words in the middle of a phrase."a * saved is a * earned" |
Search for either word OR |
If you want to search for pages that may have just one of several words, include OR (capitalized) between the words. Without the OR, your results would typically show only pages that match both terms.world cup location 2014 OR 2018 |
Search for a number range.. |
Separate numbers by two periods without spaces (..) to see results that contain numbers in a given range of things like dates, prices, and measurements.camera $50..$100 |
Find information about a siteinfo: |
Get information about a URL, including the cached version of the page, similar pages, and pages that link to the site.info:google.com |
See a cached version of a sitecache: |
See what a page looks like the last time Google crawled the site.cache:washington.edu |
allintitle: All Words In Title
Search for documents with all the words in their title.
This operator cannot be combined with others.
intitle: Word In Title
Search for documents with the first word after the intitle operator in their title.
allintext: All Words In Text
Search for documents with all the in their text.
This operator cannot be combined with others.
intext: Word in Text
Search for documents with the first word after the intext operator in their text.
allinurl: All Words In URL
Search for documents with all the words in their url.
This operator cannot be combined with others.
inurl: Word In URL
Search for documents with the first word after the inurl operator in their url.
allinanchor: All Words In Anchor
Search for documents with all the words in an anchor.
This operator cannot be combined with others.
inanchor: Word In Anchor
Search for documents with the first word after the operator in an anchor.
Do not rely on any single tool. Know how to do what the tool does directly in Google. This allows you to link build using google alone.
