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The task of search engine optimization, or boosting your webpage's rank in search engine results, is vital to the success of your website. No matter how valuable your site's content, you won't get traffic if it doesn't appear high on the list of search results for its niche.

SEO has changed dramatically over the years, responding in large part to changes made to the search engines themselves. As searching technology improves and becomes more sophisticated, the path to the first page of search engine results changes. Many old SEO tactics no longer work, and some things that didn't even exist a decade ago are now of utmost importance to page ranking.

To help you navigate these changes, this guide will look at the current state of SEO and provide you with practical tips for acquiring backlinks and boosting your site's visibility. Most importantly, these tips have been identified by SEO experts as having sticking power. By employing these strategies, you can ensure the value of your site in the long-term, weathering the storms of Google algorithm changes without suffering a loss in page rank.