Authority: The New Standard of Quality
- Oct
- 17
- Posted by John Arnott
- Posted in web search
Before you begin trying to boost your visibility by using backlinks, you need to stop and ask yourself why your website deserves to rank highly in a Google search. Does your site offer something of value that no one else is offering? If the answer to that is “no,” then no amount of backlinking will […]
read moreBlack Hat, White Hat
- Oct
- 10
- Posted by John Arnott
- Posted in web search
If you spend any time at all learning about SEO practices, you’ll encounter the terms “black hat” and “white hat.” These are the names for two distinct schools of thought in regards to website design. White hat practices are those that conform to Google’s recommendations and best practices. Essentially, white hat SEO follows the rules […]
read moreRecent Developments in SEO
- Oct
- 03
- Posted by John Arnott
- Posted in web search
For a long time, search engines found and indexed pages based upon the prevalence of certain keywords. Those keywords would appear within the page’s content itself as well as on other sites, with the keyword phrase linking back to the original site. This was the earliest function of backlinking, and it worked very well for […]
read moreWhat is a Backlink, Anyway?
- Sep
- 26
- Posted by John Arnott
- Posted in web search
A backlink is, simply, a link placed on one page that leads back to a specific website. These links help to draw new visitors to the site in two ways. First, any visitor who finds a link and clicks it will be taken to the site. This directly boosts the site’s traffic. Second, backlinks act […]
read moreGrow Traffic with Natural Link Building
- Sep
- 18
- Posted by John Arnott
- Posted in Link Building, web search
The task of search engine optimization, or boosting your webpage’s rank in search engine results, is vital to the success of your website. No matter how valuable your site’s content, you won’t get traffic if it doesn’t appear high on the list of search results for its niche. SEO has changed dramatically over the years, […]
read moreHow does link matchmaking work?
- Jun
- 23
- Posted by John Arnott
- Posted in databases, Natural Links
When an article is published to a blog, it is stored in our database as an link target. Associated with this article is a single keyphrase and a group of categories. While the keyphrase is provided by the author, the categories are identified by our tools to consistently apply a taxonomy to an article based […]
read moreWhat is a Natural Link?
- Jun
- 12
- Posted by Link Builder
- Posted in Natural Links, shareware and freeware, software
In the simplest sense, a natural link is a hyperlink from one article to another where the secondary article provides more details that benefit the reader of the first. The hyperlink can be to a definition, an authority to strengthen a point, a trusted seller in the case of a product or any other type […]
read moreNatural Link Matchmaking
- Jun
- 11
- Posted by Link Builder
- Posted in Natural Links, web search
Here we are … spammy links are bad! But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links. While challenging, once there are enough sites with common topics, there are many opportunities to link […]
read moreDirectories – Good or Bad?
- Apr
- 24
- Posted by Link Builder
- Posted in Directories, web search
There are so many directories. Most of these suck! Many of these provide zero value to the web. Why would someone use one? There are no signals of quality. Look at Yahoo, DMOZ, etc. These were once strong. Now, Yahoo’s directory is invisible to the user. The collaborative model at DMOZ was a fine vision, […]
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Blog Commenting For Backlinks: Does It Still Work?
With all of the recent Panda, Penguin and Hummingbird updates Google’s made to its search ranking algorithm, webmasters have become increasingly hesitant to build backlinks. If a particular link-building technique is viewed as spammy or unnatural, it could have a negative effect on the linked website by lowering its search ranking. So, is blog commenting […]
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