Authority: The New Standard of Quality

Posted by John Arnott
Posted in web search

Before you begin trying to boost your visibility by using backlinks, you need to stop and ask yourself why your website deserves to rank highly in a Google search. Does your site offer something of value that no one else is offering? If the answer to that is “no,” then no amount of backlinking will […]

Posted by John Arnott
Posted in web search

If you spend any time at all learning about SEO practices, you’ll encounter the terms “black hat” and “white hat.” These are the names for two distinct schools of thought in regards to website design. White hat practices are those that conform to Google’s recommendations and best practices. Essentially, white hat SEO follows the rules […]

Posted by John Arnott
Posted in web search

For a long time, search engines found and indexed pages based upon the prevalence of certain keywords. Those keywords would appear within the page’s content itself as well as on other sites, with the keyword phrase linking back to the original site. This was the earliest function of backlinking, and it worked very well for […]

Posted by John Arnott
Posted in web search

A backlink is, simply, a link placed on one page that leads back to a specific website. These links help to draw new visitors to the site in two ways. First, any visitor who finds a link and clicks it will be taken to the site. This directly boosts the site’s traffic. Second, backlinks act […]

Posted by John Arnott
Posted in Link Building, web search

The task of search engine optimization, or boosting your webpage’s rank in search engine results, is vital to the success of your website. No matter how valuable your site’s content, you won’t get traffic if it doesn’t appear high on the list of search results for its niche. SEO has changed dramatically over the years, […]

Posted by Link Builder
Posted in Natural Links, web search

Here we are … spammy links are bad! But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links. While challenging, once there are enough sites with common topics, there are many opportunities to link […]

Posted by Link Builder
Posted in Directories, web search

There are so many directories. Most of these suck! Many of these provide zero value to the web. Why would someone use one? There are no signals of quality. Look at Yahoo, DMOZ, etc. These were once strong. Now, Yahoo’s directory is invisible to the user. The collaborative model at DMOZ was a fine vision, […]

Posted by Link Builder
Posted in email, web search

I often get this question. Are link building queries important. The simple answer is … Yes!!! Link building queries are the most important thing you need to know as a link builder. As a link builder it is your responsibility to learn every advanced search parameter and know how to combine them together to extract […]

Posted by Link Builder
Posted in Link Building, web search

Reciprocal links were once the thing to do at the turn of the century. Many feel a reciprocal link negates the value. This does not seem to be the case. One cannot say all reciprocal links are bad. For example if the New York Times interviewed me and linked to this site, I most certainly […]

Posted by Link Builder
Posted in Link Building, web search

Google says press releases including anchor text do not help search rank. While not all press releases are spam, pr web, business news wire, etc will allow you to put what ever links you would like. As such, this is a spam. Anchor text and keyword stuffed releases offer no value. Some press releases are […]

Category Archives: internet technology

Authority: The New Standard of Quality

Black Hat, White Hat

Recent Developments in SEO

What is a Backlink, Anyway?

Grow Traffic with Natural Link Building

Natural Link Matchmaking

Directories – Good or Bad?

Are Link Building Queries Important?

I hear reciprocal links are OK. Is this true?

Are Press Releases Spam?

Get More Traffic in 2015 – FREE eBook!

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