Why Your Backlink Strategy Isn’t Working

series of question marks - backlinks

Can’t seem to achieve a top search ranking no matter how much time you invest into off-site SEO? It’s no secret that backlinks are used by search engines to determine where and how a website ranks. If a website has a significant number of backlinks from health-related sources, it’s more likely to rank for health-related […]

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Do Social Media Links Offer any SEO Value?

social media link building graphic

Backlinks remain one of the most influential factors that affect a website’s search ranking. If a website has a high number of backlinks from relevant, authoritative sources, it will naturally rank higher than a similar website with few-to-no backlinks. But how does Google view backlinks created through social media? Do they offer any real benefit […]

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Rules To Follow When Adding External Links To Your Site

External links are a great way to show Google and your visitors that your website isn’t a one-way street. Whether your site revolves around e-commerce sales, lead generation, newsletter signups, etc., you should include links to other relevant sources. Doing so will almost certainly prove beneficial in boosting your rankings while encouraging visitors to come […]

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The Importance of Building Backlinks

chain made of links

Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]

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Building Links In a Post-Penguin World

Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]

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Guest Blogging For Backlinks: Does It Still Work?

In the wake of Google’s infamous Panda and Penguin updates, more and more webmasters are looking towards safe, whitehat link-building techniques. One such technique that remains an effective way to drive direct traffic while subsequently building backlinks is guest blogging. What Is Guest Blogging? Guest blogging refers to the process of creating and publishing a […]

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Generate Backlinks Through ‘Mentions’ of Your Brand Name

It’s no secret that backlinks play a critical role in determining where and how a website ranks in the search results. Search engines uses hundreds of different factors in their ranking algorithm, including load times, domain age, and backlink relevancy/quality. But how are you supposed to build backlinks without getting caught in the crossfire of […]

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Link-Building Techniques To Avoid

The old days of churning out thousands of low-quality, irrelevant backlinks to rank a website are gone. This would have worked 5-6 years ago, but Google has since updated its algorithm to target spam tactics such as this. Today, webmasters must tread carefully when building backlinks to ensure they aren’t caught in the crossfire. This […]

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Search Engine Optimization Predictions For 2015

Search engines are constantly updating their ranking algorithms in an attempt to improve the quality of their index. While some of these updates are minor, others are larger and more complex (e.g. Google’s Panda and Penguin updates). So, what kind of changes can webmasters expect to see in 2015? SEO Is Still Alive and Well […]

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