The Importance of Building Backlinks
- Apr
- 30
Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]
read moreSafe Backlink Building Ideas
- Apr
- 22
Ask any seasoned webmaster and they’ll agree: backlinks are the single most influential factor in determining where and how a website ranks. If you invest your time and energy into building high-quality, relevant backlinks, you’ll reap the rewards of a higher search ranking. It’s just that simple. But where can you find safe sources of […]
read moreDofollow vs Nofollow Links: What’s The Difference?
- Apr
- 15
Backlinks, links from outside sites linking to your site, are typically broken down into one of two different categories: “dofollow” or “nofollow.” While most Internet users are completely oblivious to the type of links they see and click, it’s important for webmasters to take notice. If part of your SEO strategy involves link building (which […]
read moreBuilding Links In a Post-Penguin World
- Apr
- 09
Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]
read moreWhite-Hat vs Black-Hat Links: What’s The Difference?
- Apr
- 01
Links are typically categorized as either white-hat or black-hat, depending on their context and manner in which they are used. The term “white-hat” refers to links that abide by the search engine’s quality standards, whereas “black-hat” links are links that violate one or more of these standards. Black-Hat So, what are some examples of black-hat […]
read moreAttracting Backlinks Through Testimonials
- Mar
- 16
Still struggling to generate backlinks for your blog or website? While Google is constantly updating its search ranking algorithm, backlinks remain one of the most influential signals. Long story short, the websites with backlinks from authoritative, relevant sources will rank higher in Google’s index. This week we’re going to reveal a lesser-known method for generating […]
read moreBuilding Backlinks Through Press Releases
- Mar
- 13
When done correctly, press release remain a safe, time-tested method for generating traffic and backlinks. Unlike traditional article directories, press releases are typically restricted to news-worthy announcements, such as the expansion of a business, the introduction of a new product line, etc. At the end of the press release, the author can typically include a […]
read moreGolden Rules To Follow When Building Backlinks
- Feb
- 20
It’s no secret that backlinks play a key role in a website’s search ranking. Websites with high-quality backlinks from relevant, authoritative sources will naturally rank higher their competitors. But Don’t Pay For Backlinks Why shouldn’t you pay for backlinks? Google has stated time and time again that buying backlinks is a against its Webmaster Code […]
read moreLink Building Is Sweat and Creativity, Says Matt Cutts
- Feb
- 09
As last year’s Search Marketing Expo (SMX) Advanced, Google’s own Matt Cutts answered some questions during a live Q&A, some of which focused on link building. Whether you’re building your first website or your hundredth, you should pay close attention to what Cutts has to say. Cutts, head of Google’s Webspam team, said that link […]
read moreLink-Building Techniques To Avoid
- Jan
- 28
The old days of churning out thousands of low-quality, irrelevant backlinks to rank a website are gone. This would have worked 5-6 years ago, but Google has since updated its algorithm to target spam tactics such as this. Today, webmasters must tread carefully when building backlinks to ensure they aren’t caught in the crossfire. This […]
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