For a long time, search engines found and indexed pages based upon the prevalence of certain keywords. Those keywords would appear within the page’s content itself as well as on other sites, with the keyword phrase linking back to the original site. This was the earliest function of backlinking, and it worked very well for […]

A backlink is, simply, a link placed on one page that leads back to a specific website. These links help to draw new visitors to the site in two ways. First, any visitor who finds a link and clicks it will be taken to the site. This directly boosts the site’s traffic. Second, backlinks act […]

The task of search engine optimization, or boosting your webpage’s rank in search engine results, is vital to the success of your website. No matter how valuable your site’s content, you won’t get traffic if it doesn’t appear high on the list of search results for its niche. SEO has changed dramatically over the years, […]

When an article is published to a blog, it is stored in our database as an link target.  Associated with this article is a single keyphrase and a group of categories.  While the keyphrase is provided by the author, the categories are identified by our tools to consistently apply a taxonomy to an article based […]

In the simplest sense, a natural link is a hyperlink from one article to another where the secondary article provides more details that benefit the reader of the first.  The hyperlink can be to a definition, an authority to strengthen a point, a trusted seller in the case of a product or any other type […]

Here we are … spammy links are bad!  But, now more than ever links from authority sites on related topics are critical to getting visible. We work with hundreds of sites helping to build authority through relevant back links.  While challenging, once there are enough sites with common topics, there are many opportunities to link […]

There are so many directories.  Most of these suck!  Many of these provide zero value to the web.  Why would someone use one?  There are no signals of quality. Look at Yahoo, DMOZ, etc.  These were once strong.  Now, Yahoo’s directory is invisible to the user.  The collaborative model at DMOZ was a fine vision, […]

I often get this question.  Are link building queries important.  The simple answer is … Yes!!!  Link building queries are the most important thing you need to know as a link builder. As a link builder it is your responsibility to learn every advanced search parameter and know how to combine them together to extract […]

Google has gotten really picky about inbound link quality.  These are recognized by google and published in Webmaster tools as “unnatural links”.  We have moved 180 degrees,  once there we companies that only focus on adding links of varying quality.  Now there are organizations and third party tools that will assist with the link cleanup […]

Guest blogging is not a waste of time, however, the caliber and credibility of the site hosting your guest blog is key to the value.  Run a backlink profile of the site that you wish to submit a guest blog.  If they have spammy backlinks, do you really want to work with them?  Look at […]