While the concept behind backlinking is the same as it has always been, the practice of actually creating these links is a little bit different. In general, the current trend in SEO leans heavily toward authoritative sites written by experts, and backlinking practices reflect this. A few years ago, a good backlink existed inside the […]

Still struggling to generate a decent number of subscribers for your newsletter? Making subtle changes to your squeeze page, such as color, can make a huge difference. Allowing your squeeze page to produce minimal results is essentially leaving free money at the table, so you should always try optimizing your squeeze page to get better […]

Google insists that there is no such thing as negative SEO. It most likely says this in an attempt to dissuade black hat SEO practitioners from de-ranking their competitors. In theory, it should be possible to cause another person’s website to lose rank by creating thousands of spammy backlinks. These low-quality backlinks would penalize the […]

If you own and operate a website, you need to know where to get traffic from. Just like retail stores need customers come through the door to make purchases, your website needs the same in order to thrive. Traffic to your website will create sales and allow your website to grow into the successful web […]

As authoritative websites with rich content rise to the top of search results, many once-popular sites have dropped from view entirely. This isn’t just because they’ve been out-competed by other sites: These shallow websites have actually been penalized by Google to keep them out of the top search results. In effect, sites that are over-optimized […]

With the rapid advancement of communications technology conjoined with the ever expanding reach of the internet, the need for companies to establish a web presence is becoming increasing prevalent. One of the most important elements associated with establishing a web presence is creating the capacity to consistently drive traffic to the website. In addition to […]

The adage “Content is king” holds true in the webmaster/Internet marketing industry. Regardless of your niche, it’s crucial that you constantly publish high-quality content on a regular basis. Doing so will improve your brand visibility, generate more visitors, and it will attract more backlinks. Publishing content alone can yield a significant number of relevant backlinks […]

With all of the recent Panda, Penguin and Hummingbird updates Google’s made to its search ranking algorithm, webmasters have become increasingly hesitant to build backlinks. If a particular link-building technique is viewed as spammy or unnatural, it could have a negative effect on the linked website by lowering its search ranking. So, is blog commenting […]

Before you begin trying to boost your visibility by using backlinks, you need to stop and ask yourself why your website deserves to rank highly in a Google search. Does your site offer something of value that no one else is offering? If the answer to that is “no,” then no amount of backlinking will […]

If you spend any time at all learning about SEO practices, you’ll encounter the terms “black hat” and “white hat.” These are the names for two distinct schools of thought in regards to website design. White hat practices are those that conform to Google’s recommendations and best practices. Essentially, white hat SEO follows the rules […]