Links are typically categorized as either white-hat or black-hat, depending on their context and manner in which they are used. The term “white-hat” refers to links that abide by the search engine’s quality standards, whereas “black-hat” links are links that violate one or more of these standards. Black-Hat So, what are some examples of black-hat […]

Google is once again shaking things up for webmasters and Internet marketers. In a recent blog post, the Mountain View company confirmed it was devaluing doorway pages to improve the quality of its search results. Whether you currently use doorway pages or not, you should take note of this recent change and the implications it […]

Still struggling to generate backlinks for your blog or website? While Google is constantly updating its search ranking algorithm, backlinks remain one of the most influential signals. Long story short, the websites with backlinks from authoritative, relevant sources will rank higher in Google’s index. This week we’re going to reveal a lesser-known method for generating […]

When done correctly, press release remain a safe, time-tested method for generating traffic and backlinks. Unlike traditional article directories, press releases are typically restricted to news-worthy announcements, such as the expansion of a business, the introduction of a new product line, etc. At the end of the press release, the author can typically include a […]

Social media is a powerful tool that can drive tons of new visitors to your website or blog. However, it’s only effective “if” people actually share your content. Now for the million-dollar question: how do I encourage users to share my content on their social media profiles? Publish High-Quality Content You can’t expect users to […]

In the wake of Google’s infamous Panda and Penguin updates, more and more webmasters are looking towards safe, whitehat link-building techniques. One such technique that remains an effective way to drive direct traffic while subsequently building backlinks is guest blogging. What Is Guest Blogging? Guest blogging refers to the process of creating and publishing a […]

It’s no secret that backlinks play a key role in a website’s search ranking. Websites with high-quality backlinks from relevant, authoritative sources will naturally rank higher their competitors. But Don’t Pay For Backlinks Why shouldn’t you pay for backlinks? Google has stated time and time again that buying backlinks is a against its Webmaster Code […]

When evaluating whether you want a link from a site, you can do a subjective review to help make the decision. Here are a series of steps to take. All are subjective, but they can provide guidance. It’s OK to continue even if a criteria isn’t met, but to note it. We are looking for overall […]

As last year’s Search Marketing Expo (SMX) Advanced, Google’s own Matt Cutts answered some questions during a live Q&A, some of which focused on link building. Whether you’re building your first website or your hundredth, you should pay close attention to what Cutts has to say. Cutts, head of Google’s Webspam team, said that link […]

It’s no secret that backlinks play a critical role in determining where and how a website ranks in the search results. Search engines uses hundreds of different factors in their ranking algorithm, including load times, domain age, and backlink relevancy/quality. But how are you supposed to build backlinks without getting caught in the crossfire of […]