While search engines are constantly updating the algorithms they use to rank websites, the single most important factor is backlinks. Websites with backlinks from authoritative, relevant sources will rank higher than similar websites with few-to-no quality backlinks. Of course, you’ll want to follow some simple tips to ensure your link-building strategy has a positive effect […]

Google uses hundreds of different signal to determine where and how a website ranks. Due to the complexity of its ranking algorithm, it’s virtually impossible to know exactly how to rank a specific website for a specific keyword. However, the general consensus is that backlinks hold a great deal of influence in a site’s ranking, […]

When was the last time you performed an internal audit of your website’s baclinks? When you’re busy creating new content, managing visitor comments, and promoting your website in general, it’s easy to overlook something as simple as a backlink audit. Unfortunately, however, this type of neglect can have disastrous consequences if low-quality links are allowed […]

Backlinks remain one of the most influential factors in determining where and how a website ranks in the search results. But not all backlinks are created equal, which is why it’s important to analyze your sources beforehand. High Google PageRank It may not yield quite as much influence as it once did, but PageRank is […]

External links are a great way to show Google and your visitors that your website isn’t a one-way street. Whether your site revolves around e-commerce sales, lead generation, newsletter signups, etc., you should include links to other relevant sources. Doing so will almost certainly prove beneficial in boosting your rankings while encouraging visitors to come […]

Nearly every webmaster has heard of Google’s PageRank metric before. Long story short, Google gives each page a 0-10 PageRank based on a number of different factors. However, a lesser-known metric that’s often overlooked is TrustRank, which we’re going to discuss further in this blog post. TrustRank follows in the footsteps of PageRank, with its […]

Even in the wake of major ranking algorithm updates like Panda and Penguin, backlinks remain one of the most influential elements in determining where and how a website ranks. If you’re looking to attract organic, non-paid traffic through Google, Bing and Yahoo, you’ll need to build backlinks. It’s just that simple. Don’t Just Assume Google […]

Ask any seasoned webmaster and they’ll agree: backlinks are the single most influential factor in determining where and how a website ranks. If you invest your time and energy into building high-quality, relevant backlinks, you’ll reap the rewards of a higher search ranking. It’s just that simple. But where can you find safe sources of […]

Backlinks, links from outside sites linking to your site, are typically broken down into one of two different categories: “dofollow” or “nofollow.” While most Internet users are completely oblivious to the type of links they see and click, it’s important for webmasters to take notice. If part of your SEO strategy involves link building (which […]

Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]