Google insists that there is no such thing as negative SEO. It most likely says this in an attempt to dissuade black hat SEO practitioners from de-ranking their competitors. In theory, it should be possible to cause another person’s website to lose rank by creating thousands of spammy backlinks. These low-quality backlinks would penalize the […]

If you spend any time at all learning about SEO practices, you’ll encounter the terms “black hat” and “white hat.” These are the names for two distinct schools of thought in regards to website design. White hat practices are those that conform to Google’s recommendations and best practices. Essentially, white hat SEO follows the rules […]

A backlink is, simply, a link placed on one page that leads back to a specific website. These links help to draw new visitors to the site in two ways. First, any visitor who finds a link and clicks it will be taken to the site. This directly boosts the site’s traffic. Second, backlinks act […]