Link Building Is Sweat and Creativity, Says Matt Cutts

Author Archives: John Arnott

Link Building Is Sweat and Creativity, Says Matt Cutts

As last year’s Search Marketing Expo (SMX) Advanced, Google’s own Matt Cutts answered some questions during a live Q&A, some of which focused on link building. Whether you’re building your first website or your hundredth, you should pay close attention to what Cutts has to say. Cutts, head of Google’s Webspam team, said that link […]

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Generate Backlinks Through ‘Mentions’ of Your Brand Name

It’s no secret that backlinks play a critical role in determining where and how a website ranks in the search results. Search engines uses hundreds of different factors in their ranking algorithm, including load times, domain age, and backlink relevancy/quality. But how are you supposed to build backlinks without getting caught in the crossfire of […]

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Link-Building Techniques To Avoid

The old days of churning out thousands of low-quality, irrelevant backlinks to rank a website are gone. This would have worked 5-6 years ago, but Google has since updated its algorithm to target spam tactics such as this. Today, webmasters must tread carefully when building backlinks to ensure they aren’t caught in the crossfire. This […]

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WhyIStartedABlog.com – Traffic through natural link building

Good Morning!  Today is day 1 of our case study for WhyIStartedABlog.com.  We will profile this site for the next year.  Our goal is to discover the natural link building techniques used to grow this site from invisible to unstoppable. A few facts: This is a new domain.  It has never been used before. The […]

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How To Generate Backlinks Using Videos

Video marketing is arguably one of the most effective ways to pre-sell a product or service. According to DigitalSherpa.com, 75% of Internet users will visit a company’s website after viewing a video (source). But video marketing offers a second benefit that shouldn’t be ignored: backlinks. If you keep up with our blog here AllNaturalLinks.com, you’re […]

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Above The Fold, Under The Fold: What’s The Difference?

The term’s “above the fold” and “under the fold” have become increasingly popular in the last few years. With Google placing more of an emphasis on user experience, it’s important for webmasters to deliver their content appropriately. While there are dozens of elements which factor in to a website’s user experience, it’s usually best to […]

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Search Engine Optimization Predictions For 2015

Search engines are constantly updating their ranking algorithms in an attempt to improve the quality of their index. While some of these updates are minor, others are larger and more complex (e.g. Google’s Panda and Penguin updates). So, what kind of changes can webmasters expect to see in 2015? SEO Is Still Alive and Well […]

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Looking Ahead to the Future of SEO

This guide has focused on “white hat” SEO practices for growing website traffic and building page rank naturally. This is not just because white hat SEO is the more honest approach: It’s also because it has the most longevity. The reality is that no one can guarantee what the future holds for websites. As technology […]

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Google’s Unnatural Link Warning: What You Should Know

Have you received an unnatural link warning from Google? It’s disheartening when you invest countless hours of your time into building backlinks for your site only to discover this message in your Webmaster Tools account. There are several different variations of the unnatural link message sent out to webmasters. One of the most common, however, […]

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Boosting Your Backlinks

If gaining backlinks for your own site can boost its authority and page rank, it stands to reason that links to the back-linking site would boost that site’s authority as well. In fact, that’s precisely what happens. By building links back to the sites that backlink you, you boost their authority. This in turn improves […]

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