Author Archives: John Arnott
Safe Backlink Building Ideas
- Apr
- 22
- Posted by John Arnott
- Posted in Link Building, Natural Links, social network, web search
- 3
Ask any seasoned webmaster and they’ll agree: backlinks are the single most influential factor in determining where and how a website ranks. If you invest your time and energy into building high-quality, relevant backlinks, you’ll reap the rewards of a higher search ranking. It’s just that simple. But where can you find safe sources of […]
read moreDofollow vs Nofollow Links: What’s The Difference?
- Apr
- 15
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3
Backlinks, links from outside sites linking to your site, are typically broken down into one of two different categories: “dofollow” or “nofollow.” While most Internet users are completely oblivious to the type of links they see and click, it’s important for webmasters to take notice. If part of your SEO strategy involves link building (which […]
read moreBuilding Links In a Post-Penguin World
- Apr
- 09
- Posted by John Arnott
- Posted in advertising, Link Building, marketing, Natural Links, SEO, web search
- 3
Ever since Google first rolled out its infamous Penguin update in 2012, webmasters have been hesitant to build backlinks to their site, fearing it could hurt their search rankings. Backlinks are a prime ranking signal used by search engines, but not all backlinks are beneficial. Google uses Penguin to devalue rankings of websites that violate […]
read moreWhite-Hat vs Black-Hat Links: What’s The Difference?
- Apr
- 01
- Posted by John Arnott
- Posted in Link Building, Traffic, web search
- 3
Links are typically categorized as either white-hat or black-hat, depending on their context and manner in which they are used. The term “white-hat” refers to links that abide by the search engine’s quality standards, whereas “black-hat” links are links that violate one or more of these standards. Black-Hat So, what are some examples of black-hat […]
read moreGoogle Devalues Doorway Pages
- Mar
- 23
- Posted by John Arnott
- Posted in advertising, marketing, web search
- 3
Google is once again shaking things up for webmasters and Internet marketers. In a recent blog post, the Mountain View company confirmed it was devaluing doorway pages to improve the quality of its search results. Whether you currently use doorway pages or not, you should take note of this recent change and the implications it […]
read moreAttracting Backlinks Through Testimonials
- Mar
- 16
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3
Still struggling to generate backlinks for your blog or website? While Google is constantly updating its search ranking algorithm, backlinks remain one of the most influential signals. Long story short, the websites with backlinks from authoritative, relevant sources will rank higher in Google’s index. This week we’re going to reveal a lesser-known method for generating […]
read moreBuilding Backlinks Through Press Releases
- Mar
- 13
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3
When done correctly, press release remain a safe, time-tested method for generating traffic and backlinks. Unlike traditional article directories, press releases are typically restricted to news-worthy announcements, such as the expansion of a business, the introduction of a new product line, etc. At the end of the press release, the author can typically include a […]
read moreHow To Get More Social Shares
- Mar
- 13
- Posted by John Arnott
- Posted in advertising and marketing, marketing, social network
- 3
Social media is a powerful tool that can drive tons of new visitors to your website or blog. However, it’s only effective “if” people actually share your content. Now for the million-dollar question: how do I encourage users to share my content on their social media profiles? Publish High-Quality Content You can’t expect users to […]
read moreGuest Blogging For Backlinks: Does It Still Work?
- Feb
- 24
- Posted by John Arnott
- Posted in advertising and marketing, marketing, SEO, web search
- 3
In the wake of Google’s infamous Panda and Penguin updates, more and more webmasters are looking towards safe, whitehat link-building techniques. One such technique that remains an effective way to drive direct traffic while subsequently building backlinks is guest blogging. What Is Guest Blogging? Guest blogging refers to the process of creating and publishing a […]
read moreGolden Rules To Follow When Building Backlinks
- Feb
- 20
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
- 3
It’s no secret that backlinks play a key role in a website’s search ranking. Websites with high-quality backlinks from relevant, authoritative sources will naturally rank higher their competitors. But Don’t Pay For Backlinks Why shouldn’t you pay for backlinks? Google has stated time and time again that buying backlinks is a against its Webmaster Code […]
read moreGet More Traffic in 2015 – FREE eBook!
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