A Note on Negative SEO
- Oct
- 31
- Posted by John Arnott
- Posted in web search
Google insists that there is no such thing as negative SEO. It most likely says this in an attempt to dissuade black hat SEO practitioners from de-ranking their competitors. In theory, it should be possible to cause another person’s website to lose rank by creating thousands of spammy backlinks. These low-quality backlinks would penalize the […]
read moreThe Beginner’s Guide To Generating Web Traffic
- Oct
- 29
- Posted by John Arnott
- Posted in Link Building, Traffic, web search
If you own and operate a website, you need to know where to get traffic from. Just like retail stores need customers come through the door to make purchases, your website needs the same in order to thrive. Traffic to your website will create sales and allow your website to grow into the successful web […]
read moreWhere Have All the Websites Gone?
- Oct
- 24
- Posted by John Arnott
- Posted in web search
As authoritative websites with rich content rise to the top of search results, many once-popular sites have dropped from view entirely. This isn’t just because they’ve been out-competed by other sites: These shallow websites have actually been penalized by Google to keep them out of the top search results. In effect, sites that are over-optimized […]
read moreCan Smartphones Help with New Traffic?
- Oct
- 23
- Posted by John Arnott
- Posted in internet technology, technology and computing, web search
With the rapid advancement of communications technology conjoined with the ever expanding reach of the internet, the need for companies to establish a web presence is becoming increasing prevalent. One of the most important elements associated with establishing a web presence is creating the capacity to consistently drive traffic to the website. In addition to […]
read moreTips To Attract More Links With Your Content
- Oct
- 22
- Posted by John Arnott
- Posted in Link Building, Natural Links, web search
The adage “Content is king” holds true in the webmaster/Internet marketing industry. Regardless of your niche, it’s crucial that you constantly publish high-quality content on a regular basis. Doing so will improve your brand visibility, generate more visitors, and it will attract more backlinks. Publishing content alone can yield a significant number of relevant backlinks […]
read moreAuthority: The New Standard of Quality
- Oct
- 17
- Posted by John Arnott
- Posted in web search
Before you begin trying to boost your visibility by using backlinks, you need to stop and ask yourself why your website deserves to rank highly in a Google search. Does your site offer something of value that no one else is offering? If the answer to that is “no,” then no amount of backlinking will […]
read moreBlack Hat, White Hat
- Oct
- 10
- Posted by John Arnott
- Posted in web search
If you spend any time at all learning about SEO practices, you’ll encounter the terms “black hat” and “white hat.” These are the names for two distinct schools of thought in regards to website design. White hat practices are those that conform to Google’s recommendations and best practices. Essentially, white hat SEO follows the rules […]
read moreRecent Developments in SEO
- Oct
- 03
- Posted by John Arnott
- Posted in web search
For a long time, search engines found and indexed pages based upon the prevalence of certain keywords. Those keywords would appear within the page’s content itself as well as on other sites, with the keyword phrase linking back to the original site. This was the earliest function of backlinking, and it worked very well for […]
read moreGet More Traffic in 2015 – FREE eBook!
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Blog Commenting For Backlinks: Does It Still Work?
With all of the recent Panda, Penguin and Hummingbird updates Google’s made to its search ranking algorithm, webmasters have become increasingly hesitant to build backlinks. If a particular link-building technique is viewed as spammy or unnatural, it could have a negative effect on the linked website by lowering its search ranking. So, is blog commenting […]
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